Of all industries, fashion is using tech (the most) to its advantage. If we focus on reality tech, well, things are escalating quickly.
It has transformed the way businesses present fashion trends. Surely, fashion hubs and brands will see a revolution that will enable them to see their business and client in a new light. Even ‘made to order’ will be simplified in a way that mass customization will eventually become no problem at all.
The Growth Engine For Fashion
Mixed Reality is the hybrid that displays ultra advancement and sensory led technologies. It seems obvious that the fashion brands need this kind of upscale twist. Be it a limited edition collection or a famous one, the brands also need to make it more appealing. Thankfully, with digital booths, you can set up a virtual store anywhere.
As it has been discussed, the brands are making it easier for the customers to choose things as they please. Imagine, creating a base model (for example a shoe) for your consumers. With the help of ultra customization, you can change the product according to your liking. If you need a partial change, you can add a few beads, if you want some extra, you can add bows or even embellishments. This way, every user will only see what they want to see.
You all must be well aware of the term‘data-analytics’. The term style analytics is no different, however, it just comes with a slightly better update. When you personalize everything (from clothes to shoes) you’re redefining analytics. This way, it might become challenging at first to determine user behavior, but in the future, it will set new trends. Especially the ones that will be centered around the user.
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