It is extremely difficult when you have so many options in front of you, yet you can’t decide what to wear! Wouldn’t it be easy if someone made that decision for us? An app for instance… Enters
A lot of choices usually cause dilemma and confusion among the customers. And that is one thing every retail brand should be working on.
Isobar, a tech firm, in collaboration with Melbourne University, created UMOOD that was based on a neurological in-store shopping experience. The consumers wore a neuro headset that showed them a series of video simulation. The responses by the consumer were analyzed in real time by the algorithm which identified their present mood. The identification ended up with a recommendation of the t-shirt they should buy. Is that genius or what!
Here is how they do it!