Augmented Reality has been in the loop for as early as 2005. It is when the idea of virtual try rooms started circulating. However, now it has become a reality. With technological advancements at an all-time high, every brand is trying to make use of it.
With online shopping a major part of
Gap, one of the most popular clothing store came out with the Dressing Room app in 2017. It allows customers to enter their body dimensions after which the app digitally generates the try-
Our very own Pakistani brand, Sapphire also launched a similar app which allowed customers to view a 3D design of unstitched fabric before spending money on it. While it is not a try room app, it very similarly provides an experience unlike any brand in Pakistan. The Sapphire AR app has placed a high bar for other brands in Pakistan to catch up on the competition.
It is all about incorporating technology to business nowadays. The more the brand fits in well, the more success they achieve. The apps are now focusing on more features to provide a better experience to the customers.