Augmented Reality

Augmented reality can simply be defined as a combination of interactive digital features like graphic overlays, haptic interchange, or other sensory projections overlaid into our real-world environment.

Technological advancements and the automotive industry is one of the most promising crossovers we have encountered in recent times.

Weddings are a huge thing in Pakistan. It’s the day everyone gets together and celebrate the union of two people coming together.

The world today has entered a digital age that is only going to expand as we speak. The trends this year are turning towards machines with specifically AR technology taking over the market.

Augmented Reality has been in the loop for as early as 2005. It is when the idea of virtual try rooms started circulating. However, now it has become a reality. With technological advancements at an all-time high, every brand is trying to make use of it.

Hospitality and technology have been partners in business for a long time. In order to excel in providing flawless experiences to the guests, the industry in 2017 increased their IT budget.

We all take ages to plan a trip, going into every little detail to make the tour convenient and worth it. Planning can wear you out when you don’t have much access to what you might need to know about the place or the place you might be staying in.

We have often seen navigation arrows and signs right in front of the driver in movies and racing games and till now we thought that is just a fantasy of every car lover and will remain just that.

While we all know how AR has affected digital media, print media was pushed back a bit more with its old school, safe approach to marketing.