Hospitality and technology have been partners in business for a long time. In order to excel in providing flawless experiences to the guests, the industry in 2017 increased their IT budget.
We all take ages to plan a trip, going into every little detail to make the tour convenient and worth it. Planning can wear you out when you don’t have much access to what you might need to know about the place or the place you might be staying in.
While we all know how AR has affected digital media, print media was pushed back a bit more with its old school, safe approach to marketing.
Augmented Reality has become a major addition in everyday business life. With the popularity of Snapchat and Pokémon Go, several retail brands have also come up with ideas to incorporate AR into their businesses.
If there is one game that broke records and increased on-screen time of mobile users, it was Pokémon Go. Developed by Niantic Labs, the game requires a player to hunt Pokémon characters by walking around in their surrounding areas and capturing the character on their mobile screen.
We have often seen medical students carrying a load of books and papers, trying to grasp it all in to understand how the human body works. Wouldn’t it be better if they could just saw a 3D structure of the human heart, walk around and see how the components work?
Augmented Reality has completely changed the course of how people conduct businesses. One of the
The entertainment and sports industry are among the top users of AR technology in the era where digital marketing is on the rise. Be it film promotional techniques, event promotion or hyping up the world cup fever, AR is being incorporated in every industry in any possible way.
Augmented Reality has become one of the most wanted technology around the world. Other than being a technology, advertising has adopted it as a tool for marketing and many brands have come up with genius ideas to bring out creativity from this technology.